It’s About Time: TIMEX Launches First Ever Concept Store!

It’s About Time

I truly believe that accessories play a big role in ones outfit. May it be a bracelet, necklace – or a timeless looking watch. I love collecting timepieces and most of the classic designs I own come from TIMEX. If you love this brand as much as I do, you’re in luck because TIMEX just launched their first ever concept store and new designs!


New look, same old pieces you love

Located in SM North EDSA (Lower ground, across Nike), I loved the distressed yet classic look of the store. The store carries a wide array of watches from the fashionable ones, the adventurers and the classic dapper gents. Timex has transformed the concept of timekeeping into creative ways to capture memories, express wearers’ own personalities and let the true adventurers that live in all of us explore life on our own terms.


Store blessing and ribbon-cutting with the TIMEX team


Marlann Flores, Yuki Tansengco and Bryan Santos

I’ve known this brand for as long as I can remember – talk about being timeless. Since the time of its founding, Timex has been a respected and admired global leader with a heritage of authenticity, quality and creativity. To this day, with every watch it makes, Timex confirms that it is uniquely True Since 1854.


Marlann’s choice: A white strap watch with crystals

For the lovely ladies, Timex Ashland is designed with Swarovski crystals and genuine mother of pearls embedded around the case and lens, making it the perfect accessory to make you sparkle and shine. Available in tones of silver, gold, rose gold and two toned (silver and gold), this gorgeous piece completes your timeless classic look! If you’re going for the classy look but still want that modern mix, then Timex Chesapeake is for you. This watch brings classic to a whole new level with its polished mineral glass lens, completing the look that says confidence with a stainless steel bracelet or stitched black or brown leather strap.


AJ Dee | The Filo Dapper

I love how that watch complements AJ’s suited up look. For the handsome and fashionable, the Timex Easton Avenue is a good match for your hypnotic charm. Available in black and brown leather straps or stainless steel bracelets, this watch is water-resistant and completes your sleek and smooth look, rain or shine.


Rodel Flordeliz

For the adventure-seekers, earth tones and camo hues are the way to go. If you’re totally up for the extremes and into death defying stunts and sports, the Timex Expedition Grid Shock is perfect for you. Available in black, green, camouflage color designs, this waterproof watch enables you to know the time and date whether you’re underwater or out in the dark without being too fragile with your hands.


Ironman Collection

I had the opportunity to meet with Triathlon Coach Ani De Leon – Brown and she mentioned how she trains extensively with her TIMEX piece. Athletes around the world rely on Timex Ironman as a trusted training partner. Timex continues to watch and learn from athletes– driving to create better performance measurement devices. Timex Ironman has a range of design and functional platforms, including the best-selling Classic 30, which evolved over the years the Original Timex Ironman, the Sleek 250, with its award-winning aerodynamics design and innovative features like hydration and nutrition alerts; and the new Move x20—which talks to wearers’ smartphones for ultimate convenience.


To try on the pieces, visit the Timex stores located at SM Mall of Asia, SM Megamall, SM North EDSA, Trinoma, and Glorietta 3. Like Timex Philippines on Facebook for updates and special offers.

There is indeed a TIMEX watch for every wrist. Which one is yours? :)

(L-R) Rodel Flordeliz, Vina Guerrero, Janeena Chan, AJ Dee, Marlann Flores, Yuki Tansengco, Bryan Santos, Paul Chuapoco and Kat Valdez

Thank you to TIMEX and New Trends for having us! We had a great time and I’m excited to show you guys the other watches I picked out. If you have any style related questions, don’t hesitate to email me over at or follow me on Instagram via @yukitansengco. :)


Yuki Tansengco | TIMEX watch

Always on time with TIMEX – to help me keep track of my special agendas while looking my best.


Style Cat

(Photos (c) of The Style Cat)