Taking You Backstage at the L’Oreal Dia Richesse x Bertram K Hair Show!

With THE Bertram K

They say a woman’s crown is her hair. You can tell a lot about a person just by simply looking at how they wear their hair. Personally, I am always on my toes finding out ways on how to care for my hair and new ways to style it and one brand I completely trust in terms of products is L’Oreal. So I was more than excited when I was told I get to be a L’Oreal Pro Insider at the Bertram K show! Bertram K is a Viennese hairdresser to the stars such as Kate Moss, and Alec Wek. Based in Europe, he has been in the industry for several years now doing fashion shows and working with various media. Let the show begin!


in SM Aura

Before the event day itself, we were given the opportunity to meet Bertram K and have our hair dyed with the newest L’Oreal Dia Richesse line – I love how the red turned out. Vivid in color but still subtle for everyday. When we got to talk to Bertram K, he mentioned that hairstyling goes beyond the cutting and styling. We were all excited for the show! The SM Aura Samsung Hall was packed that night it was crazy – it was filled with media, business owners from top salons and various VIPs.


L’Oreal Pro Insider

We were given front row seats to witness the show up-close. What I loved most about the show is the live cutting – how cool is that? It was unlike traditional fashion shows and the audience was on their toes the entire time as he styled several girls with diverse hairstyles. The textures and cuts of the ladies were different but one thing is for sure – each one was even more chic.


L’Oreal Professionnel Dia Richesse x Bertram K event
Everybody enjoyed the live hairstyling performed by Bertram K himself, which is something that hasn’t been done in the last five years.


L’Oreal Professionnel Dia Richesse x Bertram K event
Congratulations to the L’Oreal Philippines for the successful event! After watching the amazing hair show, I learned that nothing is impossible when it comes to styling the hair and we can still keep discovering new ways to re-invent it – WHILE caring for your hair’s condition, of course.


L’Oreal Pro Insider: Vina Guerrero

L’Oreal Pro Insiders: Bloggers Go Backstage!

My blogger squad and I enjoyed the night being#LOrealProInsiders! Present that night were Manila’s top lifestyle bloggers Nicole Aguinaldo, Rhea Bue, Vina Guerrero, Cha Ocampo, Jennica Sanchez and Kat Valdez. All mobile phones and camera ready! Here’s our BTS and event day video coverage I edited: it even gives you a peek when we colored our hair using Dia Richesse, L’Oreal’s next generation tone-on-tone colours. Now available in L’Oreal partnered salons are Terracotta Brown, Sienna Brown, Burgundy Mahogany, Mahogany Ochre and Copper Saffron.

Video by L’Oreal Philippines


Yuki Tansengco and Cha Ocampo

Til the next mane event.


Style Cat

(Photos (c) of The Style Cat)